In celebration of the 100th-anniversary of Technicolor, we present this rare City Beneath the Sea trailer from 1953, courtesy of the Packard Humanities Institute Collection at the Academy Film Archive. This historically notable acquisition is the largest known collection of motion picture trailers on film and contains over 60,000 items.

This rarely-seen snipe (a brief promo showcasing theater policies, concession advertisements, drive-in intermission countdowns, etc.) celebrates the year 1959 with a clever twist on Father Time and Baby New Year. See you in 2015!