Happy New Year, Movie Fans!

This rarely-seen snipe (a brief promo showcasing theater policies, concession advertisements, drive-in intermission countdowns, etc.) celebrates the year 1959 with a clever twist on Father Time and Baby New Year. See you in 2015!

This is one of the many items contained in the Packard Humanities Institute Collection at the Academy Film Archive. The acquisition, which includes an array of theater advisements such as this, was deposited at the Archive by David Packard in 2009. This historically significant collection contains over 60,000 media items and has transformed the Academy Film Archive into the world’s foremost repository of motion picture trailers.