News

A PSA from your Local Movie Theater

Posted Friday, March 11, 2016 - 15:15

Among the thousands of theater advertisements held at the Academy Film Archive, this brief advertisement, made circa the 1950s, points to a relatively unknown phenomenon at the time: seat cutting. This short policy trailer, or snipe, cautions moviegoers of the strict consequences of upholstery defacement.As bizarre as this film may seem to us now, property damage was a serious concern for theater owners. Campaigns against cutting seem to appear in advertisements and trade magazines as early as the 1930s, all the way until the late 1960s. Anti-vandalism campaigns during World War II often…

Myth-making: STAR WARS and the Art of Advertising

Posted Wednesday, March 2, 2016 - 10:15

Today words and names like “wookiee,” “Jedi,” “Darth Vader” and Millennium Falcon are recognized in virtually every household, so it takes a little bit of imagination to return to that time orbiting May 1977 when the very first Star Wars film arrived in theaters. How was this new mythology and world of unknown creatures and concepts originally translated and advertised? Travel back with some of the artifacts and images from the first film in the franchise, housed in the Core Collection Reference Files at the Academy of Motion Picture Arts and Sciences’ Margaret Herrick Library. …

TROMBONE SHORTY & ORLEANS AVENUE TO TAKE THE STAGE AT GOVERNORS BALL ON OSCAR® SUNDAY

Posted Tuesday, February 23, 2016 - 22:00

Renowned musician and Grammy^® Award nominee Troy “Trombone Shorty” Andrews, with his band Orleans Avenue, is set to perform at the Governors Ball, the Academy’s official post-Oscars^®celebration, on Sunday, February 28. The group will entertain the Ball’s 1,500 guests, which will include Oscar^®winners and nominees, show presenters and performers, and other luminaries.

88TH OSCARS PRODUCTION TEAM ANNOUNCED

Posted Friday, February 19, 2016 - 11:30

Producers David Hill and Reginald Hudlin today announced 14 key members of the production team for the 88th Oscars®, which will air live on Sunday, February 28, on ABC.

HOSTS ANNOUNCED FOR “THE OSCARS BACKSTAGE” ON OSCAR.COM

Posted Thursday, February 18, 2016 - 09:00

This year’s “The Oscars® Backstage” on Oscar.com, which is the ultimate second screen experience for fans watching the show, will be hosted by a multi-talented group of TV personalities, including actor/writer/producer Orlando Jones, actress and TV personality Diane Mizota, actor Matt Shively, film critic and entertainment reporter Ben Lyons, and entertainment and sports reporter Chris Connelly.

OSCAR WINNERS MORGAN FREEMAN AND JOHN LEGEND ADDED AS PRESENTERS ALONG WITH J.J. ABRAMS, SACHA BARON COHEN AND HENRY CAVILL DAVE GROHL WILL GIVE A SPECIAL PERFORMANCE

Posted Thursday, February 18, 2016 - 07:45

Oscar winners Morgan Freeman and John Legend have been added to the list of presenters along with J.J. Abrams, Sacha Baron Cohen and Henry Cavill for the 88th Oscars® telecast. Oscar producers David Hill and Reginald Hudlin also announced a special performance by Dave Grohl for the 88th annual event, hosted by Chris Rock, airing live Oscar Sunday, February 28, on ABC.

THE ACADEMY AND POLICH TALLIX FINE ART FOUNDRY REVIVE THE ART OF OSCAR STATUETTES

Posted Tuesday, February 16, 2016 - 11:30

The Academy announced today that Polich Tallix Fine Art Foundry, based in Rock Tavern, New York, will exclusively create its iconic Oscar statuettes, starting with the 88th Academy Awards.

HOLLYWOOD STREET CLOSURES FOR 2016 OSCAR® WEEK

Posted Monday, February 15, 2016 - 15:15

To ensure public safety, support security strategies and facilitate the production of this year’s Oscars®, the Academy of Motion Picture Arts and Sciences and the City of Los Angeles have finalized street closure plans around the Dolby Theatre™ at Hollywood & Highland Center® in Hollywood.

STARS TO LIGHT UP OSCAR NIGHT

Posted Friday, February 12, 2016 - 12:00

Oscars producers David Hill and Reginald Hudlin announced today a third slate of presenters for the 88th Oscars telecast. The Oscars, hosted by Chris Rock, will air live Oscar Sunday, February 28, on ABC.

OSCAR® NOMINEES TO BE HONORED AT ACADEMY LUNCHEON

Posted Friday, February 5, 2016 - 14:00

More than 150 Oscar^® nominees will come together at noon on Monday, February 8, at the Beverly Hilton when the Academy of Motion Picture Arts and Sciences honors this year’s Oscar contenders at its annual Nominees Luncheon.