Skip to main content
Tag:

star wars

Myth-making: STAR WARS and the Art of Advertising

Image
C-3PO
Posted:

Today words and names like “wookiee,” “Jedi,” “Darth Vader” and Millennium Falcon are recognized in virtually every household, so it takes a little bit of imagination to return to that time orbiting May 1977 when the very first Star Wars film arrived in theaters. How was this new mythology and world of unknown creatures and concepts originally translated and advertised?

Dressing Up for Star Wars

Image
British quad poster
Posted:

The Star Wars universe is filled with amazing and varied characters: crazy aliens, rogue pirates, beautiful princesses and dashing heroes. These characters find their full form through dialogue, makeup and costume. Fans have come to love the series because they instantly recognize individual characters and their stories whenever they grace the screen.

image