Francis Ford Coppola said that James V. Hart’s script for their 1992 movie Bram Stoker’s Dracula required the costumes to be the set. By collaborating with graphic designer Eiko Ishioka, Coppola fulfilled that vision and their work together resulted in some of the most memorable costumes ever made for these familiar characters.

Throughout the Studio Era, motion picture companies conceived elaborate marketing campaigns to promote their film product and the popular horror movies of the 1930s were no exception. Pressbooks, also known as showman’s manuals or exhibitor’s campaign books, were an important tool in this endeavor, created by studio publicity departments to guide theater owners in attracting audiences to their cinema – whether it be a big city movie palace or a small town picture house.