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The Academy of Motion Picture Arts and Sciences and Meta, the parent company of Instagram and Facebook, worked with content creators to create short form content (Reels) leading up to and during the 94th Oscars ceremony. The Reels garnered over 23M+ potential impressions and 15M+ views.
A total of 12 creators - including Rickey Thompson, Remi Bader, Rob Anderson and Terrell Grice - attended the Oscars, had exclusive placement on the Oscars Red Carpet Stage hosted by Vanessa Hudgens, and attended the Governors Ball to create content for Reels:
Additional creators - including Nina Marie Danielle, Tyreek Davis, Grace Amaku and Jennings Brower - released content leading up to the Oscars: